Creator's Inspiration . True love never lives happily ever after, true love has no end. . The fragrance of Grá is a continuously evolving journey through the senses and emotions. The heart opens to release the serenity, happiness, and beauty within, with a powerful...

Creator's Inspiration . In dreams and in love, nothing is impossible. . Our signature fragrance, HOB Parfum is the perfect expression of our Arabic love. Featuring a crisp and clean Marine note, it evokes a freshness that is perfect for both day and night....

Creator's Inspiration . True love never lives happily ever after, true love has no end. . The fragrance of Grá is a continuously evolving journey through the senses and emotions. The heart opens to release the serenity, happiness, and beauty within, with a powerful...

Creator's Inspiration . The greatest science in the world, in heaven and on earth, is love. . Created in honor of love and passion, "Ask" is inspired by the intricate beauty of Turkish love. Exquisitely blended with the fines sandalwood, patchouli and the signature...

Editor's advice . The Scent of Oud Dokhoon. . Reehet Oud is a rich, deep, and powerful scent for both men and women. Woody with a modern twist, it is accented by aromatic herbs in a warm, dry blend of peppermint, oakmoss, and agarwood....

Creator's Inspiration . Liebe is a German love.  . Presenting Liebe - True Love. A powerful and true fragrance with a treasured passion. This citrus ambary scent is centered around the joys and depth of love that we all deserve. The bitter note of Bergamot...

Editor's advice . Shay Touch is all about recreating the missing human connection that we lost over the past couple of years. The fragrance evokes positive emotions just as you would feel with a good hug or handshake. Shay Touch was released initially as...

Creator's Inspiration . Aliya'E represents a positive emotional space that you always want to be in, a beautiful peaceful perfect state of mind that is always determined, motivated, and growing. This mindset ensure that you keep rising and improving to grow with it.  ....

Editor's adviceThis home fragrance- oil is great for creating the warming and welcome scent of Luban, Honey, Agarwood. With an antique style bottle and long lasting scent, this perfume is perfect to give your room a cocoon atmosphere. . Fragrance Notes: Luban, Honey, Agarwood Key...

Creator's Inspiration The purest oud in a perfume spray. The spicy and earthy notes of Pepper lead in to the classic oriental woody scent of Sandalwood, a lingering scent to emphasize the complex development of Al Oud. With depth and clarity, Agarwood completes the...

Editor's advice . Ghair Parfum is a unique fragrance freed from the usual conventions of perfumery. With an invigorating Raspberry top note, an exotic Saffron and Frankincense heart note that recreates the magic of burning Dokhoon, and a powerful Leather, Amber and Agarwood base...

Editor's advice . The best things in life are unexpected. . Indulge in this olfactory adventure of "Shay But Not Oud". Wild Basil and Whipped Cream: The first spritz of "Shay." . Fragrance Notes: Wild Basil and Whipped Cream, Tobacoo and Cedar, Amerwood and Myrrh...

Creator's Inspiration . Liebe is German Love. . Presenting Liebe- True Love. A powerful and true fragrance with a treasured passion. This citrus ambary scent is centered around the joys and depth of love that we all deserve. The bitter note of Bergamot entices...

Editor's advice . A feminine, sparkling, and captivating fragrance; the WOW scent is fruity, sparkling, and vivid. The lemon notes are supported by raspberry, osmanthus, and agarwood. It has a warm embrace of amber at the base, evoking both strength and sophistication. It is...

Editor's advice . Nasimy is a fresh and crisp fragrance with a gentle breezy touch. The delicate notes of rosemary and lavender are blended with basil and bergamot to create an inviting aroma. Nasimy makes one feel serene and relaxed, just like a stroll...

Editor's advice . Indulge your hair with the luxurious Shay experience. Enriched with Argan oil and Agarwood, this delicate mist leaves your hair soft and supple. As the warm notes of oud and amber envelop you, a fresh burst of green apple will refresh...

Editor's advice . Ser is the Armenian word for love, beauty, and passion. . A beautiful, yet powerful perfume which captures the essence of the fragrance Ser is an everlasting scent of happiness, love and passion. Refreshing and cooling but sweet; Scented Bedstraw entices with its scents...

Editor's advice . If you love the appealing scent of oud, you will fall in love with this fragrance oil. Oudy is a woody, balsamic scent that is perfect for use as a perfume or incense. Its gentle, warming qualities make it suited for...

Editor's advice . A wonderful floral blend. Shay Rose is the scent unfolding of every flower. With note of Pure Violet and Everlasting Rose. Shay Rose is elegant and mysterious- a scent that enchant you every time you wear it.  . Fragrance Notes: Pure...

Creator's Inspiration . Ask is Turkish Love. . Love is life for Ask, a sweet, dreamlike love in which every moment spent with your beloved ones is special and filled with beauty. For this romantic love, Rose is essential: the queen of flowers is...