Creator's Inspiration . In dreams and in love, nothing is impossible. . Our signature fragrance, HOB Parfum is the perfect expression of our Arabic love. Featuring a crisp and clean Marine note, it evokes a freshness that is perfect for both day and night....

"The Union lives within me and it is the dearest thing in my existence" Floral & Musky . Hob al Watan means “The Love for your country” in Arabic. Concentrated in line with HH Sheikh Zayed Bin Sultan Al Nahyan, the Founder of the...